AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Mexico: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in Mexico during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the fashion games category on iOS in Mexico showcased diverse performance trends, as reported by Sensor Tower.
Project Makeover experienced a varied trend in weekly revenue, peaking at approximately $16.4K in early June. Downloads saw a significant spike in late April, reaching about 5.5K, while active users hovered around 24K, with minor fluctuations throughout the quarter.
Glow Fashion Idol saw a remarkable surge in weekly revenue at the end of June, hitting around $3.7K. Downloads peaked in early June at over 4.2K, although a notable decline was observed mid-June. Active users consistently exceeded 14K, despite some decreases towards the quarter's end.
Covet Fashion: Dress Up Game had a substantial revenue increase in mid-May, reaching over $4.7K. Download numbers remained relatively low, fluctuating between 89 and 311 weekly, while active users stayed around 1K, with little variance.
Pocket Styler: Fashion Stars maintained a steady revenue flow, peaking at $815 in mid-June. Downloads were generally low, with a notable increase to 257 in late June. Active user numbers slightly decreased over the quarter, averaging around 1.2K.
Beauty Salon Games for Girls showed consistent revenue, peaking at $763 in early May. Downloads gradually increased, reaching nearly 1K by the end of June. Active users steadily rose over the quarter, ending at approximately 10.1K.
These insights highlight the dynamic nature of the fashion games market on iOS in Mexico, with fluctuating trends in downloads, revenue, and user engagement. For more detailed insights and data, visit Sensor Tower.